Everyone teaches how to “make money online”, but almost nobody teaches how to think like a marketer. This is the missing piece.
If you want to be a successful internet marketer, you need to be a marketer.
Trying to build an internet marketing business without BEING a marketer is like trying to build a house with no foundation. It’s no wonder so many people fail!
Who wants to be a “sales person”? It doesn’t sound exciting. (but it’s essential)
NOBODY makes money until somebody sells something.
The very same information could mean tens of thousands of dollars for me, and nothing more than confusion and frustration for you (because it goes through the “marketing filter” in my mind).
Do you see opportunities to make money all around you?
Do you see the marketer’s side of the marketing messages that bombard you every day or do you see them as a consumer sees them?
If you’re a true marketer, you will always have opportunity to make money. You’re recession proof.
Disclaimer: Marketing expertise does not automatically equate to internet marketing success. It is the prerequisite, not the measure of potential success. Action steps:
First ask yourself if you know how to think like a marketer, and if your answer is no, begin the learning process.
1) Read some books, such as…
How to Win Friends and Influence People
by Dale Carnegie (Not a marketing book, but everyone should read it)
Secrets of Closing the Sale by Zig Ziglar
How to Master the Art of Selling by Tom Hopkins
Selling for Dummies by Tom Hopkins
How to Sell Anything to Anybody by Joe Girard
The Irresistible Offer by Mark Joyner
(And thousands of others!)
You can find some of the above titles at your local library.
2) Make a conscious effort to look at the world through a marketer’s lens.
When you look at the world through a marketer’s lens, you will start seeing million dollar opportunities all around you.
So now that you know what kind of a mindset you’re going to need, it’s time to start developing a vision for business, and I’ll be talking about that in the next lesson.
As always, you are welcome to post your questions and comments below.
Have a great day!
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